New Products and Services Drive Revenue Growth
According to the American Society of Association Executives (ASAE), trade and membership organizations generate, respectively, between 59% and 65% of total revenue from sources beyond membership dues. Non-dues revenue can be generated by both products and services that include, among other offerings: Educational Programs, Events and Conferences, Information Products, Evaluation and Certification Programs, Affinity Products, etc. As with any organization, developing new initia