For nonprofits there is no greater strategic purpose than fulfilling mission objectives and, in so doing, energetically serving their members, constituents, and stakeholders.
Fulfilling a mission requires multiple elements – a clear strategic vision, effective programs that engage and tangibly impact the organization’s constituencies - and financial resources.
For nonprofits and associations, ensuring financial strength requires looking well beyond the traditional foundation of member dues and developing a diversified and robust portfolio of non-dues revenue programs that are supportive of, and balanced with, mission objectives.
The vital importance and impacts of non-dues revenue are illustrated by:
Professional membership organizations, on average, generate in excess of 65% of total revenue from non-dues initiatives. Nonprofit trade organizations, on average, generate 59% of...