According to the American Society of Association Executives (ASAE), trade and membership organizations generate, respectively, between 59% and 65% of total revenue from sources beyond membership dues.
Non-dues revenue can be generated by both products and services that include, among other offerings: Educational Programs, Events and Conferences, Information Products, Evaluation and Certification Programs, Affinity Products, etc. As with any organization, developing new initiatives requires a disciplined process to identify new sources for revenue growth that will support the mission of the organization, help to grow and maintain members, and generate sufficient financial returns to support its goals.
The key elements of the New Product or Service Development Process include:
Identifying Key Initiatives that Fit with the Mission and Goals of the Organization – Good ideas can come fro...