Achieving the mission for a nonprofit organization is its highest priority. The mission defines the purpose of the organization and is the driving force that establishes goals, shapes strategy, and sets priorities for its key programs and initiatives. The mission drives the organization, but marketing helps to make it financially viable and sustainable. A nonprofit tax designation for an organization does not imply that it is unprofitable. In fact, a nonprofit organizatio

According to the American Society of Association Executives (ASAE), trade and membership organizations generate, respectively, between 59% and 65% of total revenue from sources beyond membership dues. Non-dues revenue can be generated by both products and services that include, among other offerings: Educational Programs, Events and Conferences, Information Products, Evaluation and Certification Programs, Affinity Products, etc. As with any organization, developing new initia

For nonprofits there is no greater strategic purpose than fulfilling mission objectives and, in so doing, energetically serving their members, constituents, and stakeholders. Fulfilling a mission requires multiple elements – a clear strategic vision, effective programs that engage and tangibly impact the organization’s constituencies - and financial resources. For nonprofits and associations, ensuring financial strength requires looking well beyond the traditional foundation